Competitive Advantage

Comms that don’t simply mimic the market, but deliver clear, relevant differentiation in cluttered categories.

Comms Creation

• Copywriting - the words set the tone and create the structure for the entire production, so this is the most important component to get right.

• Scriptwriting for TV commercials and online videos. (see above).

• Campaign development - concepts for every format and channel, audio, video, print and online.

• Creative direction - supervising shoots and edits to ensure the production stays true to the vision.

Creative Strategy

• Brand positioning - interrogating the sector, audience mindset and your specific strengths, to define your competitive advantage.

• Brand code - mapping the traits of your purpose, personality and people to create clarity for your internal team and external audience.

• Brand ID - developing the visual language that best represents your organisation.

Cost Effective

My agile operating model means I can provide significant cost savings over the creative agencies I’ve represented.

Please contact me to discuss your goals and get a quick quote.