Brand Identity Projects
Farsiight is a digital performance agency that specialises in Google and Meta campaigns for online brands. When I was lucky enough to get the Creative Director role and join the team, the first project that founding brothers, Ben & Josh, handed me was a rebrand of the business they’d launched a few years earlier.
Instead of the half-day brand discovery I normally conduct, I was able to live and breathe the culture, day in, day out. And it was instantly clear that the team had something truly special.
Ethics, honesty, transparency and accountability. Actually, that’s four things.
It means they put the best interests of their people and partners first, to nurture sustained success for everyone involved. Or as we now call it, ‘Growth for Good’.
The earthy tones and warm personality of the brand ID is the embodiment of a team that keeps it real.
POP is a furniture company that specialises in working with concrete and complementary materials. The group has specialist teams that cater for residential and commercial markets, as well as providing technical training and approved supplies to the wider industry.
In recent years, concrete furniture has become increasingly popular, leading to many new brands springing up, selling cheaper, poor quality copies.
POP engaged Philler to develop a brand identity that would reinforce their authority and deliver clear differentiation.
An initial brand workshop identified the proud Finnish lineage of the founding brothers, that instilled important values in them. Enduring quality, sustainability and harmony with the environment are key Finnish design values that the company lives and breathes.
This combines with the spirit of innovation that Australian manufacturing is known for.
The result was a new brand positioning, ‘The Perfect Mix’ that celebrates the unique combination that makes POP stand out.
Iconic Finnish design of the 1950s and 60s inspired the new logo, colour palette and illustrative style that beings colour and warmth to a traditionally grey sector.
Communify has been providing vital services to the most vulnerable members of the community for over 40 years. Everything from aged care and mental health to refugee support.
From a brand perspective, awareness was limited to the specific, siloed areas that people accessed. The lack of an over-arching brand purpose meant the organisation lacked to sense of scale and authority that it deserved in the public eye.
A Brand Discovery process highlighted a wonderful spirit of inclusiveness for absolutely everyone and anyone in need.
The new ‘Supporting our community on all sides’ positioning statement inspired a new, contemporary brand identity that celebrates the many colourful facets of Communify’s offering.
The new ‘C’ brand graphic embodies a multi-sided structure that provides strength and shelter for all those who enter the organisation.
The International WaterCentre is a leading provider of education and expertise in global water leadership. Founded in 2005, the brand was in urgent need of an refresh, to reflect the contemporary thinking and spirit of innovation that exists.
Although it might be considered a specialist, rather niche sector, the Brand Discovery workshop quickly identified that water leadership is a vital component of every aspect of economic, environmental, political and social success.
By connecting the scale of our network and breadth of expertise with the massive issues that require integrated water management, we are able to deliver positive impact in every area of human life.
Or, as we put it, ‘Far-reaching’.
The new brand positioning inspired a vivid logo that contains the full spectrum of colours visible as light refracts through a single water droplet.
The resonating layers within the brand device symbolise the rippling effect of our positive impact on global water issues.
Griffith College is part of Navitas, a global education provider. It forms associations with leading universities, to create pathways to a degree for students that are yet to meet the entry criteria.
By enrolling at Griffith College, students undertake a 1-year diploma that provides direct entry to the 2nd year of their chosen degree. Better still, the diploma can be completed within just two trimesters, or 8 months.
To deliver this message, we developed the ‘Get a Head Start’ campaign. The illustrated typographic device was inspired by the branded red sneakers that every student receives.
For the first time, students that may have fallen behind in their studies at school have the chance to get ahead of their university peers.
This highly motivating message appears in all printed and digital communications, along with dynamic, diagonal graphics that reinforce the sense of movement and momentum.
In this way, the Griffith College brand is able to have its own identity, while clearly connecting to the university. Or, as I put it, it’s the cooler, younger sibling.