Qantas Magazine is one of the most popular titles for promoting executive education. So how do you make your MBA stand out from the crowd? You create the most discrete ad ever - a seemingly blank double page spread with a headline hidden in the fold. While other universities sell flexibility and online convenience, it helped establish UQ as the most challenging MBA in Australia. That’s what truly ambitious future leaders really want.
To celebrate Pizza Capers’ unrivalled passion for fantastic flavour, I dived deep into the science of the senses, to uncover incredible facts about how we, fish and even insects taste our food. It created a cut-through campaign that showed we really did have more up top.
Burleigh Brewing was a pioneer in the craft beer industry in Australia. With an uncompromising, European-trained brewmaster who has an incredibly inventive spirit, all their brews are Distinctly Different, but with a superior quality that makes them Distinctly Burleigh.
When Mack Trucks was undertaking its biggest global rebrand in decades, I gave the Australian brand a local accent. Far more than relying on the kudos of the bulldog on the bonnet, the new campaign dug deep into what Aussie truckies really needed from their machine. In a market of high-tech competitors, the ads reinforced our strong reliability and surprising efficiency.
Whether you seek relaxation, romance or a spot of corporate team-building, Daydream Island’s secluded location and attentive service lets you truly Immerse Yourself. This brand positioning inspired a beautiful campaign where visitors slip away into the pristine waters of the Whitsundays.
Tackling the rise of binge drinking among young Queenslanders meant creating a confronting campaign that showed the gruesome consequences of going too far. Scars and bruises in the shapes of numbers of units consumed dramatised the campaign message - Every Drink Counts.
Direct Marketing
I’ve developed DM for Volvo, SAAB, Ford, Vauxhall, NatWest Bank, Suncorp, Bank of Queensland, Kodak, Royal Mail, Ergon Energy, Chartered Accountants, and Gold Coast skyscraper, Soul.
Like vinyl records and film cameras, print has a tactile quality that digital simply can’t emulate. Done with care and craft, it can cut through the clutter of modern marketing like nothing else.