“Be yourself; everyone else is already taken.”
OSCAR WILDE
There have never been more brands competing for your customers.
Functional differentiation can be digitally duplicated in a nano-second.
It leads to sector-sameness, where price drives preference.
Margins are squeezed and marketshare is eroded.
While some might claim brand is out-dated, it’s never been more relevant.
Only those that stand for something special can escape this category commoditisation.
Philler creates cut-through communications, for outstanding outcomes.